BSR Film Audience Research [VOX POP + Meet My Audience]

From my results, I have found out a few different things about what my audience may enjoy and how I may incorporate it into my work.

DATA PRESENTATION

Above is a video of questions that I have asked other teenagers, members of my target market, BSR related questions. These questions were:

1) Have you seen a BSR film? Which one(s)?

- Kidulthood [2]

- This Is England [2]

- Four Lions [2]

- Adulthood]

- Anuvahood

- Looking For Eric

- Attack The Block

2) Why do you like these type of films?

- Believable and Accurate [2]

- Relatable due to age

- Humourous

3) What conventions would say makes it a good story?

- Violence

- Racism

- Poverty

- Good Storyline

- Establishing Shot

4) Can you think of any good ideas for a BSR film?

- Boy is abandoned by his family, which results in gun crime and ends negatively for him.

- Lawyer that fights cases for abused women yet abuses women himself.

- Teenage actors due to relatability

- Bullied kid

5) Have you ever experienced something that you would see in a BSR film?

- Violence [2]

- Gang Fights [2]

- Lost family members

- Slang

- Drugs

6) A teenage boy faces depression and has to deal with living in an unempathetic society. What do you think of this idea of a BSR film?

- Relates to young people [2]

- Believable

- Relevant

- Teaches good morals

MEET MY AUDIENCE

Here I have analysed the data that I have gathered from my vox pop as well as the ideas that I have in my head, and have put them into my target market. This is an audience member whom is completely fictional that I have organised the typical aspects that I would expect from them.

QUALITATIVE DATA ANALYSIS

From the research that I have gathered from my Vox Plots, there are many things that I am now aware of. This aspect of the planning work has really helped me to find out more about my target audience and has allowed me the opportunity to acknowledge more ideas that I could potentially incorporate within my own work.

One thing that I had found out is that the majority of my audience were fond of films such as "Kidulthood" and "Four Lions". These are films that have aspects that are both comedic and violent. If I were to incorporate these two conventions into my own production then I could potentially find a greater chance of meeting the wants of my target audience, thus creating a possibly successful film plot.

Something that my respondents typically stated about the style of BSR films is that they were fond of the verisimilitude that is apparent. They liked how they could all relate to it as the way that everything (performance, locations, actors etc.) was done accurately and gave off a believable representation. The fact that verisimilitude was a re-occurring factor on behalf of the likes of my respondents connotes that this is something that I should include in my own in order to gain audience appreciation within the correct market.

In terms of conventions, my respondents had stated a varied amount of answers. With reponses such as violence, good storyline, establishing shots and more, it is clear that there are a lot of things that I could incorporate in my work. As BSR films typically have violence, deaths and slang, these are also three things I may include. We see the theme of violence in "This Is England (2006)", death in "Four Lions (2010)" and slang in "Kidulthood (2006)". These three examples are also films that my target market have stated to be fans of.

In terms of ideas, the main theme that occurred during my vox pops was the theme of bullying. My target market seems to enjoy this theme a lot so it may be something that I would take into consideration. Also, the fact that this is quite a common theme in BSR films can connote that this is a typical convention, but also mean that this would not be very original. I may include this aspect but would add in another bigger one so that my film could have a USP. I might use the idea of the lawyer helping others but also contradicting his own words as this seems quite interesting, but would also add my own spin on the plot.

With the idea of bullying that I had pitched myself, the respondents seemed to be quite fond of the idea. As they like my current plan for the film, I may incorporate that in there. However, I may not need to stick to this idea but add something else that would still fit with what my audience had said. What they liked about it was that it was a believable and relevant issue that many young people could relate to, hence why they were fond it.

Overall, I have found that my ideas have been narrowed down. With many people contributing their thoughts I have come up with aspects that are to be considered to be incorporated:

• Relevant issues explored
• Believable acting and storylines
• Hint of comedy
• Youthful actors
• Violence
• Poverty